How does Google know when a searcher has successfully completed their goal?
Let’s say someone searches for best noise-canceling headphones.
They click on an article, read the reviews, make a decision, and click through to buy. That’s it—mission accomplished.
They didn’t hit the back button.
They didn’t keep searching.
They got what they came for.
And that is what Google cares about most: goal completion.
In fact, Google began showing its hand last year.
Users started seeing surveys on mobile when they tapped “back” in their browsers. The question?
“How easy was it to find what you wanted on this site?”
Let’s read between the lines here.
These surveys were showing on mobile, where users are distracted, multitasking, and impatient.
So when Google says “easy,” they actually mean fast.
- Quick answers
- Clear answers
- No fluff
If your content delivers that, you’re signaling to Google that your site satisfies intent—
and that’s gold in the eyes of the algorithm.
How does Google know when a searcher has successfully completed their goal?
Let’s say someone searches for best noise-canceling headphones.
They click on an article, read the reviews, make a decision, and click through to buy. That’s it—mission accomplished.
They didn’t hit the back button.
They didn’t keep searching.
They got what they came for.
And that is what Google cares about most: goal completion.
In fact, Google began showing its hand last year.
Users started seeing surveys on mobile when they tapped “back” in their browsers. The question?
“How easy was it to find what you wanted on this site?”
Let’s read between the lines here.
These surveys were showing on mobile, where users are distracted, multitasking, and impatient.
So when Google says “easy,” they actually mean fast.
- Quick answers
- Clear answers
- No fluff
If your content delivers that, you’re signaling to Google that your site satisfies intent—
and that’s gold in the eyes of the algorithm.
