Here’s a simple mental framework that helps bring clarity:
Start by finishing these two sentences:
- “The main reason customers buy from me is because…”
- “The main way customers find me is through…”
For example:
If the answer is comfort, then focus on product development.
If it’s Facebook ads, then double down on paid acquisition.
Next, break your business down into four core pillars:
Product – Marketing – Operations – Finance
Ask those two questions in the context of each pillar. You’ll start to see what truly moves the needle. That’s where your focus should be.
Then, set clear goals and OKRs. But be careful — most people only focus on acquisition goals like “X new customers” or “Y pieces of content.” That’s not enough.
You also need counterbalance OKRs in areas you tend to neglect (like operations or finance). Even if it’s not your strength, set at least one meaningful KPI there. That’s how you build a business that grows without breaking.
Here’s a simple mental framework that helps bring clarity:
Start by finishing these two sentences:
- “The main reason customers buy from me is because…”
- “The main way customers find me is through…”
For example:
If the answer is comfort, then focus on product development.
If it’s Facebook ads, then double down on paid acquisition.
Next, break your business down into four core pillars:
Product – Marketing – Operations – Finance
Ask those two questions in the context of each pillar. You’ll start to see what truly moves the needle. That’s where your focus should be.
Then, set clear goals and OKRs. But be careful — most people only focus on acquisition goals like “X new customers” or “Y pieces of content.” That’s not enough.
You also need counterbalance OKRs in areas you tend to neglect (like operations or finance). Even if it’s not your strength, set at least one meaningful KPI there. That’s how you build a business that grows without breaking.
