Quote from James A.Hart on July 16, 2025, 10:52 pm

When you write copy that sells, the secret isn’t fancy words.
It’s how well you understand your audience.

Most people write copy by guessing — they assume what people want, they assume what will convert. But assumptions kill conversions. What truly works is language your customer already uses.

Let’s break that down.

Talk Like Your Customer Talks

Instead of saying:

“Let me tell you all the benefits of this product…”

A better approach is:

“Here’s what people are saying after using it.”

The first one sounds like a pitch.
The second one sounds like a friend sharing a result.

The goal of great copy isn’t to impress — it’s to resonate. You want the reader to say:

“Yes, that’s exactly how I feel!”

That kind of reaction only happens when you truly understand their thoughts, desires, and pain points — and use their words, not yours.

Start With Research, Not Writing

Good copywriters write.
Great copywriters listen first.

They look at:

• Comments under relevant YouTube videos
• Reviews on Amazon
• Threads on Reddit or Quora
• Testimonials and survey responses

From those sources, they collect phrases, expressions, and frustrations that come straight from the customer’s mind.

Then, when it’s time to write, they don’t invent — they mirror.

It’s not manipulation. It’s empathy.

The Takeaway

If your copy isn’t converting, don’t start tweaking the headline.
Start by listening more.

Because the best-performing copy doesn’t sound like it was “written.”
It sounds like something the customer would say out loud — and that’s the cheat code.