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Extreme Ownership: Everything Is Your Fault

When something goes wrong in your business, it’s tempting to look outward.

You might blame the media buyer for poor ad results.
You might think your team just isn’t motivated.
You might feel frustrated that customers don’t “get” your offer.

But the hard truth is:
If you’re in charge, it’s always your fault.

That’s not a criticism. It’s a framework for success.

Why Extreme Ownership Works

When you take full responsibility, even for things outside your direct control, you gain power.

You stop saying “Why did they mess this up?”
And start asking:

  • Did I set the right expectations?
  • Did I train them well enough?
  • Did I choose the right person for this role?

Blame is passive.
Ownership is active.

It turns every failure into feedback — and every problem into a leadership challenge.

You Can’t Scale What You Don’t Control

Business isn’t just about skills or strategy. It’s about systems.
And systems break when the leader avoids accountability.

If your creative team keeps missing deadlines, it’s not just a team issue.
It’s a system issue — and ultimately, a leadership issue.

When you adopt extreme ownership, you fix the system.
You set better standards.
You lead with clarity.
You scale with stability.

What This Means in Real Life

  • If your ads don’t convert, maybe the offer wasn’t strong enough.
  • If your team fails to execute, maybe the goals weren’t clear.
  • If your funnel doesn’t perform, maybe the messaging wasn’t aligned with the audience.

In every case: the leader owns the outcome.
Not to punish themselves — but to stay in control of the solution.

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