Quote from James A.Hart on July 16, 2025, 11:02 pm

If you’re running paid traffic, creating one-off ads might seem like the fast way to test ideas. But in reality, scattered ads create scattered results.

What works better?
Think in 90-day campaigns.

Why 90 Days?

A well-structured campaign needs time to:

• Collect data
• Refine creatives
• Test hooks and angles
• Optimize landing pages

And most importantly — let the algorithm learn. Constantly swapping ads too early resets performance and stalls progress.

By committing to a 90-day window, you give your campaign room to breathe and evolve. You can set clear objectives, run proper A/B tests, and track metrics that matter.

The Structure of a 90-Day Campaign

A strong 90-day campaign typically follows this structure:

1. Week 1–2: Test Phase
   Try different creatives, hooks, headlines, and targeting options. The goal here isn’t profit — it’s learning.
2. Week 3–6: Optimize Phase
   Cut the losers. Scale the winners. Make small adjustments to improve ROI.
3. Week 7–12: Scale Phase
   Increase budget. Introduce new angles. Double down on what works while maintaining control over CPL, ROAS, or other KPIs.

This isn’t guesswork. It’s a system.

Stop Making Random Ads

When you stop making random ads and start building structured campaigns, your results change:

• Your data gets clearer
• Your decisions become easier
• Your profit becomes more consistent

Think like a strategist, not a creative.

Your next breakthrough won’t come from a “clever” ad — it’ll come from a disciplined campaign that runs long enough to work.