Feeling overwhelmed by all the different terms involved in setting up your Amazon business? You’re not alone. Here’s a simple example to make things clearer:
Imagine you’re Sam Walson, the founder of Walmart.
- You create a business called Walson Enterprises.
→ This is your business name—used to register your LLC and handle taxes. Only Amazon and the IRS will usually see this.
- You then open a large retail store and call it Walmart.
→ This is your store name on Amazon. It’s visible on your listings, and if you’re enrolled in Brand Registry, shoppers can click it to visit your Amazon storefront.
- Inside that store, you sell a variety of product lines like Great Value, Equate, and Mainstays.
→ Each of these is a brand name—the name you trademark and use on your product packaging. You can have multiple brands under one store.
To summarize:
✅ Business Name = for Amazon, banks, legal and tax purposes
✅ Store Name = what customers see on Amazon
✅ Brand Name = what you trademark and display on products
Understanding this structure helps you build your business professionally from day one.
Feeling overwhelmed by all the different terms involved in setting up your Amazon business? You’re not alone. Here’s a simple example to make things clearer:
Imagine you’re Sam Walson, the founder of Walmart.
- You create a business called Walson Enterprises.
→ This is your business name—used to register your LLC and handle taxes. Only Amazon and the IRS will usually see this.
- You then open a large retail store and call it Walmart.
→ This is your store name on Amazon. It’s visible on your listings, and if you’re enrolled in Brand Registry, shoppers can click it to visit your Amazon storefront.
- Inside that store, you sell a variety of product lines like Great Value, Equate, and Mainstays.
→ Each of these is a brand name—the name you trademark and use on your product packaging. You can have multiple brands under one store.
To summarize:
✅ Business Name = for Amazon, banks, legal and tax purposes
✅ Store Name = what customers see on Amazon
✅ Brand Name = what you trademark and display on products
Understanding this structure helps you build your business professionally from day one.
