Quote from James A.Hart on July 17, 2025, 12:11 am

One of the simplest but most powerful things you can do when starting a business is to create a basic landing page that collects email addresses.

It might sound obvious. It might sound boring. But most people skip it — and it costs them time, momentum, and opportunities.

Let’s break down why this small move makes a big difference.

Why You Need a Landing Page — Even Before You Have a Product

You don’t need a product, supplier, or finished website to start building your business.
What you do need is a way to collect interest from real people.

That’s what a landing page does.

It gives you a place to send people who say:

“Hey, that sounds interesting — let me know when it’s ready.”

And that’s the kind of early validation that matters. It tells you someone is paying attention. Someone is curious. Someone is already leaning in.

What Should the Page Say?

You don’t need fancy copy or a custom design.

Just explain what you’re thinking of building, who it’s for, and invite people to join the early list. A simple message like this is enough:

“I’m building a skincare brand for new moms. If you want to be the first to hear when we launch, join the list below.”

You can write this in 5 minutes. Or use ChatGPT to polish it if needed.

What Tools Should You Use?

Keep it simple. Here are a few options that take less than 30 minutes to set up:

• ConvertKit (landing page + email list)
• Carrd (super fast one-pager builder)
• Mailchimp (free plan available)
• GetResponse

You don’t need a full website. You don’t need branding. You just need a clean page and a working form.

What Happens Once You Launch It?

Now you have a link you can:

• Send to friends or colleagues who might be interested.
• Post on social media with a short explanation of your idea.
• Mention in relevant Facebook groups or online communities you’re already part of.

Your first few subscribers might be your mom or your best friend. That’s okay. What matters is that the page is live, and you’re building momentum.

You’re Not Selling Yet — You’re Stacking the Deck

The goal isn’t to get sales right now.
The goal is to build a small group of people who are already waiting — so that when your product is ready, you’re not launching into silence.

Even 100 people on an email list can turn into real customers on launch day.

Final Thought

A simple landing page is often the first real proof that your business is moving forward. It’s the difference between thinking and doing.

If you haven’t created yours yet, start today. Not next week. Not after you perfect the product. Today.

It takes 30 minutes. And it might be the smartest 30 minutes you invest this month.