Quote from James A.Hart on July 16, 2025, 10:43 pm

One of the simplest yet most powerful cheat codes in business is this:

Build something you’d be genuinely proud to use yourself.

This mindset shift can transform how you make decisions, design products, and handle customer experience.

Let’s break it down.

Would You Enjoy Buying from You?

When building a business, it’s easy to get lost in numbers — CAC, LTV, ROAS, revenue targets. But here’s a more human question:

If you stepped into your customer’s shoes… would you feel excited? Respected? Confident?

If the answer is “not really” — it’s a signal. Something needs to change.

Too often, business owners optimize for what they want:

• High profit margins
• Low support tickets
• Faster conversions

But long-term growth doesn’t come from squeezing more out of customers. It comes from making something worth paying for, and then overdelivering.

The 5-Minute Audit That Changes Everything

Here’s a simple test:

1. Go through your own sales funnel like a stranger.
2. Read your emails, view your landing pages, click your ads.
3. Ask: Would I trust this? Would I pay for this? Would I be delighted after buying?

If any of those answers feel off — fix it. Not for vanity, but because customers can feel the gap between genuine value and hollow hype.

Better Brands Are Built with Empathy

When you build a business you’re proud of, you:

• Solve real problems
• Communicate with honesty
• Deliver what you promised (and then some)

The funny thing? This approach also improves your ROAS. It also reduces refunds. It also builds word-of-mouth.

It turns out… being proud of what you sell is a growth strategy.

Final Thought

Marketing tricks come and go. But integrity scales.

So before launching the next campaign, take a moment to ask:

Would I be proud to be my own customer?

If yes — you’re on the right path.
If not — that’s your real to-do list.