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Avoid This Common Trap: Serving Multiple Audiences Too Soon
Quote from James A.Hart on July 17, 2025, 12:08 amOne of the most common mistakes new entrepreneurs make is trying to serve too many different audiences at once. It often starts innocently — you come up with a product idea, you launch it, and then another idea pops into your head. But instead of building on the first one, you go in a completely different direction.
Now you’re no longer growing one business — you’re accidentally building two.
That’s a problem.
Why This Hurts Your Business
When your products serve different types of people, you’re essentially starting over each time. Each audience has different needs, preferences, and buying habits. That means different messaging, different marketing, different support, and often different platforms.
The result? You split your time, your energy, and your resources.
Instead of momentum, you get confusion — not just for you, but for your customers, too. If someone likes your first product but has no interest in the second, they won’t stick around. You miss out on what truly makes a brand grow: repeat buyers.
The Smarter Approach
A more strategic way to grow is to choose one core customer and build multiple products just for them.
Let’s say your ideal customer is someone who follows the paleo diet. Instead of launching one product for paleo eaters and then switching to something for keto enthusiasts, stay focused. Launch more products for that same paleo audience — condiments, frozen meals, snacks, supplements. That way, your customer doesn’t just buy once. They come back again and again.
The goal isn’t to chase product ideas.
The goal is to build a relationship with one audience and become their go-to brand.
One Customer, Many Products
If your entire product line is designed for one type of person, that person will see your brand as built for them. That’s what turns casual buyers into loyal customers. And loyal customers build million-dollar businesses.
You don’t need a hundred different products for a hundred different people.
You need a few good products for one person — and a reason for them to come back.That’s the smarter, simpler path to growth.
One of the most common mistakes new entrepreneurs make is trying to serve too many different audiences at once. It often starts innocently — you come up with a product idea, you launch it, and then another idea pops into your head. But instead of building on the first one, you go in a completely different direction.
Now you’re no longer growing one business — you’re accidentally building two.
That’s a problem.
Why This Hurts Your Business
When your products serve different types of people, you’re essentially starting over each time. Each audience has different needs, preferences, and buying habits. That means different messaging, different marketing, different support, and often different platforms.
The result? You split your time, your energy, and your resources.
Instead of momentum, you get confusion — not just for you, but for your customers, too. If someone likes your first product but has no interest in the second, they won’t stick around. You miss out on what truly makes a brand grow: repeat buyers.
The Smarter Approach
A more strategic way to grow is to choose one core customer and build multiple products just for them.
Let’s say your ideal customer is someone who follows the paleo diet. Instead of launching one product for paleo eaters and then switching to something for keto enthusiasts, stay focused. Launch more products for that same paleo audience — condiments, frozen meals, snacks, supplements. That way, your customer doesn’t just buy once. They come back again and again.
The goal isn’t to chase product ideas.
The goal is to build a relationship with one audience and become their go-to brand.
One Customer, Many Products
If your entire product line is designed for one type of person, that person will see your brand as built for them. That’s what turns casual buyers into loyal customers. And loyal customers build million-dollar businesses.
You don’t need a hundred different products for a hundred different people.
You need a few good products for one person — and a reason for them to come back.
That’s the smarter, simpler path to growth.
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