Quote from James A.Hart on July 16, 2025, 10:47 pm

In business, average is the silent killer.
It doesn’t scream. It doesn’t crash.
It just quietly eats your potential—month after month.

You don’t lose clients because you’re average.
You lose them because someone else is exceptional.

Most businesses don’t fail because they’re terrible.
They fail because they’re forgettable.

Here’s the uncomfortable truth:

If your product is average…
If your customer service is average…
If your ads look like everyone else’s…
Then you’re invisible.
And in today’s crowded market, invisible means dead.

What does “exceptional” actually look like?

• A product that solves the problem better, faster, or more beautifully
• A support team that responds in minutes, not hours
• A landing page that feels different the second it loads
• A sales pitch that makes the customer think, “Finally, someone gets it.”

Being exceptional doesn’t mean doing more work.
It means doing the right work — the 10% that 90% of people ignore.

Why average is dangerous:

• It’s comfortable.
  You don’t feel immediate pain. But you also never break through.
• It’s hard to spot.
  Everyone around you might be average too. So it feels normal.
• It’s the default.
  If you don’t actively push against it, you fall into it by default.

So what’s the solution?

Raise your standards.
Look at every part of your business and ask:

“Is this memorable? Would I share this if I were the customer?”

If the answer is no — fix it.

Because in a world full of average,
remarkable stands out.
And standing out is the only way to survive.