When building out content clusters, here’s a simple and effective internal linking structure:
- Start with your target (or “money”) page.
This is the page you ultimately want to rank.
- Create 5–7 supporting articles (also called compound pieces or silo pages).
These should each cover related subtopics and support the main page thematically.
- Interlink all supporting pages together.
Link them in both directions where relevant — for example:
A → B → C → D → E → F, and also
B → A, C → B, D → C, etc.
This creates a strong internal network and helps distribute link equity.
- Each supporting article links back to the target page.
This sends authority up the chain and signals topical relevance to search engines.
- Optionally, link from the target page to one of the supporting pages.
This helps complete the loop, though it’s not strictly necessary.
Why 5–7 articles?
It’s not just about SEO — it’s a manageable structure when planning and executing content campaigns. This size keeps things tight, purposeful, and easy to scale.
Internal linking doesn’t have to be complicated — but it does need to be intentional.
When building out content clusters, here’s a simple and effective internal linking structure:
- Start with your target (or “money”) page.
This is the page you ultimately want to rank.
- Create 5–7 supporting articles (also called compound pieces or silo pages).
These should each cover related subtopics and support the main page thematically.
- Interlink all supporting pages together.
Link them in both directions where relevant — for example:
A → B → C → D → E → F, and also
B → A, C → B, D → C, etc.
This creates a strong internal network and helps distribute link equity.
- Each supporting article links back to the target page.
This sends authority up the chain and signals topical relevance to search engines.
- Optionally, link from the target page to one of the supporting pages.
This helps complete the loop, though it’s not strictly necessary.
Why 5–7 articles?
It’s not just about SEO — it’s a manageable structure when planning and executing content campaigns. This size keeps things tight, purposeful, and easy to scale.
Internal linking doesn’t have to be complicated — but it does need to be intentional.
