If you’re working with a supplier, make sure your brand name or logo appears on the product packaging—even if you’re just starting out. Here’s why this simple step matters:
1. It’s Usually Free
Most reliable suppliers will add your logo or brand name to the packaging at no extra cost. It’s a small detail, but it adds professionalism and legitimacy to your product right away.
2. It Protects Against Counterfeits
Having your brand clearly displayed makes it much easier to prove ownership if someone tries to sell a copy of your product. If a counterfeit seller lists an unbranded version, you’ll have solid proof to show Amazon and get their listing removed.
3. It Supports Your Trademark Process
If you plan to trademark your brand later—which you should—your attorney or trademark service will likely ask for photos of your product with visible branding on the packaging. Having this in place early saves time and hassle down the road.
Branding isn’t just about aesthetics—it’s about protection, professionalism, and long-term growth. So take the time to do it right from the beginning.
If you’re working with a supplier, make sure your brand name or logo appears on the product packaging—even if you’re just starting out. Here’s why this simple step matters:
1. It’s Usually Free
Most reliable suppliers will add your logo or brand name to the packaging at no extra cost. It’s a small detail, but it adds professionalism and legitimacy to your product right away.
2. It Protects Against Counterfeits
Having your brand clearly displayed makes it much easier to prove ownership if someone tries to sell a copy of your product. If a counterfeit seller lists an unbranded version, you’ll have solid proof to show Amazon and get their listing removed.
3. It Supports Your Trademark Process
If you plan to trademark your brand later—which you should—your attorney or trademark service will likely ask for photos of your product with visible branding on the packaging. Having this in place early saves time and hassle down the road.
Branding isn’t just about aesthetics—it’s about protection, professionalism, and long-term growth. So take the time to do it right from the beginning.
