Why Your Google Ads Are Losing Money — And What Profit-Driven Marketers Do Differently
James A.Hart
July 20, 2025
Everyone thinks they just need a good ad, the right keywords, and some budget. Clicks come in, customers follow — easy, right? But here’s the truth nobody tells you:Google doesn’t care if your ads make money. In 2024, Google made over $260 billion, most of it from advertisers who never saw a profit. Let that sink in. According to industry data, 8